M-nus the CO2: Minimize your IMPACT

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Richie Hawtin, Berlin-based techno DJ, has started a campaign with his record label Minus to get musicians of the electronic persuasion to reduce their carbon footprint. From the official press release:

In response to the times we live in, and due to the ever-increasing amount of proof regarding the impact of human activity on our planet, I am pleased to announce our current environmental initiative. The aim of this strategy is to one day become a carbon neutral company. I also hope that our efforts will both encourage and inspire other musicians, DJ’s & entertainment related companies/individuals to find their own ways to limit their impact on global climate change.

Hawtin is focusing initially on emissions resultant from his constant air travel and Minus’s manufacturing practices. To offset the dirty air travel of himself and all the Minus employees he has been buying carbon credits through Berlin-based Atmosfair, which sources their carbon credits through Gold Standard certified projects. The manufacturing practices are a little trickier for a music company since there are so many of us still who enjoy getting our music in physical form, whether it by vinyl or CD (myself included…). But, Minus has revamped their entire manufacturing process so that it involves zero plastic and instead uses recycled or FSC certified sustainable paper. For the rest of the digital world, Minus is working to get all their music available digitally on their own site, and on digital club music superstore Beatport. In the future, Hawtin hopes to take the iniative further by investing the money that is going into the carbon offsets into actual sustainable energy projects.
Check out the press release at m-nus.com (in the top right corner) or urb.com. And for your viewing pleasure, an interview with Hawtin on his green initiative by Beatport:
[youtube]http://www.youtube.com/watch?v=RJ8qjV21aZs[/youtube]

[urb.com]

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