Memories of shell top adidas, he was fresh


Yesterday adidas Group released their Corporate Responsibility Publications for the year 2007. The report highlights the strides adidas has taken in areas of “big business and sustainability, preparing for major sporting events, ‘Made in China’, and climate change” over the past year. It also gives some transparency into cases where the corporate responsibility of the Group was questioned. In order to reach a broader audience with their corporate responsibility report this year, the adidas Group has published a slick magazine-style review that is more accessible to their general audience, as well as the usual in-depth online report:

The Review: Giving 110%

In this review, the Group has tried to give a sense of its efforts in 2007 to be a responsible and sustainable business. It takes a broader view than the traditional reports, covering four main topics: big business and sustainability, preparing for major sporting events, ‘Made in China’, and climate change.

The Online Report 2007: Striving to improve performance

Going into more detail than the review, the online report looks at what the adidas Group has achieved in 2007. It is the first report containing Group-wide performance data since Reebok became part of the adidas Group on 31 January 2006. It includes performance data, a review of the progress against the targets the company sets itself for the year and more information on its approach to managing social and environmental issues.


I would strongly recommend all you sneaker heads out there read through the Giving 110% document, or for you studious ninjas, the entire in-depth report. There is some real interesting info in there on adidas’ history with workers’ rights, their current efforts to get sustainable, and their future in all of the above. Here are a few highlights from a Q&A in the green section:

Q: Are products and materials checked for harmful or hazardous substances?
A: Chemical substances that may cause harm to human health or the environment are covered by our policy or the control and monitoring of hazardous substances. S uppliers must not intentionally use restricted substances, and must ensure that materials are non-toxic in use and disposal and that they meet the standards set by retailers and consumer organisations. S uppliers must prove that materials comply with our standards by providing regular test reports from independent external test institutes. Materials that do not meet standards and specifications are not used in our products.

Q: Does the adidas Group use PVC in its products?
A: We have had a policy in place to eliminate PVC materials from our products since 2000. Nearly all our product lines are now PVC-free, though for a few applications technically feasible substitutions for PVC are still not available. Since this is an industrywide challenge, we have developed a three-year plan to work with our suppliers and factories on solutions that also meet our quality standards.

Q: Does the adidas Group plan to use organic cotton in its products?
A: The adidas Group already uses organic cotton for some products and will be adding more in 2008. It is our goal to secure more sustainable cotton sources, but we recognize that the use of certified organic cotton is not without challenges as it does not address the most critical environmental impact of cotton farming – excessive water consumption. Supported by international companies and NGOs, our approach is to provide training and capacity building to farmers in sustainable cotton farming methods without causing big price premiums.

In addition to maintaining transparency on their environmental practices, adidas is launching an entire line dedicated to greenery, catching onto the growing demand from consumers for sustainable products and the growing trend of apparel companies to appease them. The adidas Grün, a line coming out Spring of this year, “minimises its environmental impact by using the natural resources involved in its production and packaging as efficiently as possible.”

The adidas Grün range consists of three product categories:

The Reground line of products is made of environmentally friendly materials such as hemp, jute, bamboo, crepe rubber, chrome-free leather and recycled rice husks. A highlight from the women’s collection is a shirt made from a mix of soybean and organic cotton fabric that features a neckline inlaid with sunflower seeds.

The Recycled line consists of summery apparel and footwear made from recycled and re-used materials. Key pieces include a dress made from recycled cotton scraps and a hooded track top that uses recycled polyester.

The Made From line presents original adidas silhouettes made from environmentally friendly fibres in more colourful tones.

And, the sneakers are FLY:





Tip: if you want be in-the-know on corporate responsibility announcements such as this one, sign up for the email list over at Report Alert, the report announcement service for the global Corporate Social Responsibility (CSR) community.

2 thoughts on “Memories of shell top adidas, he was fresh

  1. i need to find a place to by these shits – they’re fly as hell. those high tops have a wooden button. A FECKIN WOODEN BUTTON NINJA! that shit is too much…

  2. haha, yes sir they are nice. the line has not yet been released…but when it is, i know of a few spots where we can go sneaker hunting.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>