Thanks to orangemenace at ArchitectureMNP for this documentary on the work of Michael Braungart and William McDonough, authors of Cradle to Cradle. If you haven’t read it, this is the type of book that will blow your mind. It introduces an entirely new (or actually, timelessly old) way of thinking about design, consumption and waste. This video does a good job of showcasing several successful projects which have followed the Cradle to Cradle concepts and philosophies:
[googlevideo]http://video.google.com/videoplay?docid=-3058533428492266222&hl=en[/googlevideo]

An inspiring documentary on the Cradle to Cradle design concept of the chemist Michael Braungart and the architect William McDonough. Winner of the Silver Dragon at the Beijing International Science Film Festival 2006.

Here’s an interesting + informative documentary on McDonough + Braungart’s Cradle to Cradle concept in action – in essence showing us that waste is unnecessary, and that with smart design we can basically eliminate it. Of particular interest is that they’ve been pretty successful in convincing corporations of their cradle to cradle theory, because these businesses want to get the most for the money. Funny that being environmentally friendly is, in the end, economically friendly as well – we seem to have fought nature for so long to get ahead, and we’re now finally at a point where working with it is the next step in our development. Should be great.

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