Geeks Recycle


GREEN is green.

The phrase and the concept — there is good money to be made in preserving the environment — is so often repeated that it has become a cliché. So it was probably inevitable that some enterprising advertising agency would figure that there is equally good money to be made from specializing in ads that promote greenness.

And, in fact, agencies with a green specialty are sprouting like alfalfa.

“When I started out in 2003 there were maybe five or six green agencies around,” said John Rooks, president of Dwell Creative, a three-person environmental ad agency in Portland, Me. “There’s got to be at least 50 of us now.”

Some of the clients of Green ad agency Dwell Creative:

Dwell Creative is “about authenticity and creative thought as a tool for change” and “living comfortably, not obnoxiously.” Word.


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