[youtube]http://www.youtube.com/watch?v=IoRjz8iTVoo[/youtube]
William McDonough speaks at TED on the wisdom of designing ‘Cradle to Cradle‘.
Today, with our growing knowledge of the living earth, design can reflect a new spirit. In fact, when designers employ the intelligence of natural systems—the effectiveness of nutrient cycling, the abundance of the sun’s energy—they can create products, industrial systems, buildings, even regional plans that allow nature and commerce to fruitfully co-exist.
What is our intention as a species?